How to Inspire with Words
Words born in the brain touch reason. Words conceived in the heart inspire.
Use Head-Words to Inform:
#1. Explain facts.
Logic doesn’t inspire. Facts are intellectually processed. Reason engages thought, not heart.
#2. Invite refutation.
Those who aren’t committed find fault; those who are committed find a way. When you share facts with doubters, they search for reasons you are wrong.
Be prepared for arguments when presenting facts. People will offer alternatives and debate conclusions.
#3. Don’t require connection.
Facts build credibility but not always relationship. You can agree on the information and not commit to fight for each other.