What are the most common school communications crises?

In 2023, school violence stories averaged 130 per day, and there was a 2,280% increase in stories on educators’ OnlyFans accounts, a report finds.

The top five drivers of school communications crises for K-12 schools are school violence, parent activism, educator misconduct, labor issues and Title IX issues, according to an analysis of school and district administrator interviews, social media and traditional media coverage between 2022 and 2023. 

In 2023, for example, an average of 130 news stories per day on school violence ran in traditional media outlets, which are two to three times more likely to cover violence at schools than similar crimes elsewhere. And 2023 saw a 2,280% increase from prior years in traditional media coverage of educators having accounts on OnlyFans, an internet content subscription site used primarily by sex workers.